Simply put it doesn't provide the best value for money to customers. As you can see in the model below.
We use preminum materials with unique designs. We work with the same suppliers as traditional luxry brands. However, unlike traditional brands, we do not spend millions on celebrity endorsements and tv commercials, which all contribute to artificially inflated prices. Our direct-to-consumer model allows us to focus on provided the best value for money and exceptional customer servce.